Organisational strategy
Make the right choices. We help organisations understand where they are, where they want to go and the strategic choices required to get there.
Charities + audiences
Independent strategy consultancy
Everything is connected.
Organisations don't exist in isolation.
The connections tell the real story.
Their strategy, purpose, positioning and ability to engage people are shaped by what's happening inside the organisation and in the world around it. We connect those things to help organisations understand where they stand, decide where they're going and bring people with them.
30+Years' experience
20+Strategic repositionings
79Not-for-profits supported
What we do
Understand the whole picture first.
Big Strategy Box is a specialist strategy consultancy working at the connections between organisational strategy, purpose, positioning and engagement. Some organisations are planning for growth. Some are responding to change. Others are clarifying their purpose or strengthening how they engage the people who matter to them.
How we work:
01
Insight. We uncover the connections that matter, so you understand exactly where your organisation fits in a changing world.
02
Connection. We join up what's happening inside your organisation with what's happening around it, rather than treating problems in isolation.
03
Creative thinking. We shape that understanding into ideas that engage the people who matter most.
04
Co-creation. We develop the thinking with you and your people, not just for them, so it lands and it's owned.
05
Implementation. We help turn the strategy into action, not just a deck.
What we specialise in:
Purpose & positioning
Know what you stand for. We help organisations clarify why they matter, what they believe and the distinctive position they want to occupy.
Engagement & growth
Give people a reason to care. We help organisations understand the people who matter and create stronger reasons for them to join, support, participate or stay.
Why this matters
Looking wider often changes the answer.
Organisational challenges rarely exist in isolation. Shifts in society, the economy, technology, attitudes, behaviours and competitors interact with what's happening inside your organisation too. Most organisations already have plenty of information: the hard part is knowing what actually matters, and how it all connects. Step back far enough, and the right direction usually becomes clear.
Evidence behind our thinking
Interconnected Britain
Data last refreshed
How Britain feels matters.
Confidence, wellbeing, generosity and hope don't exist in isolation. They shape how people think, spend, give, volunteer and plan for the future, influencing the organisations they support and the communities they build.
Explore the trends below to see how these forces move together, the same wider view we bring to every client challenge.
Why this matters
No single measurement can tell the whole story.
A single number can tell us what changed. It rarely tells us why it changed, what caused it, or what it means for what comes next.
Consumer confidence, spending, wellbeing, economic growth, advertising and giving don't move independently. They are shaped by many of the same events and, in turn, influence one another. Looking at just one can lead to the wrong conclusion. Looking at them together reveals a much clearer picture.
That's why every chart shows the complete story for each period, the rises and falls, not just cumulative totals. Together, they help reveal the patterns, relationships and wider forces shaping Britain today, proof that looking wider changes the answer.
Click an area to see which measurements connect to it.
The wider picture
Understanding change
We look at five areas that shape how people think, feel and act. They're closely connected, and a change in one often affects the others, along with how a brand fits among them.
People
Attitudes, confidence and behaviour.
Communities
Place, relationships and belonging.
Economy
Jobs, income, spending and confidence.
Technology
Innovation, adoption and access.
Environment
Nature, climate and sustainable living.
Proven impact
The impact we bring
Every challenge is different. But Big Strategy Box always starts in the same place, helping you see things more clearly so you can make better decisions.
Working with Paul has been an absolute joy. He helped us uncover the core of our cause and express it in a way that truly resonates with people. His insight has inspired our entire organisation to rethink how we approach fundraising, and I'm confident this will bring more people closer to our cause. It's rare to work with someone who takes such care to deeply understand not just what we do, but what makes us unique, which has been incredibly refreshing.
Supporting a national charity redefine their 5 year strategy
Bringing together audience data, funding trends and sector shifts gave the board the confidence to commit to a new direction, rather than defend the old one.
A membership body, rethinking its purpose
Looking beyond the brand itself, at the communities and economy it sits within, reframed what the organisation stood for and who it was really speaking to.
A regional arts organisation, building support
Understanding how wellbeing, giving and local pride connect helped shape an approach that felt relevant rather than generic.
Latest thinking
Our views
We learn a lot through the work we do. While some of it stays confidential, we're always sharing what we can.
Audience strategy
Step back to widen profiles
Read the article ↗Brand + belonging
From purpose to belief
Read the article ↗
About Paul
Looking wider often changes the answer.
I'm Paul, founder of Big Strategy Box, a strategy consultancy based in South West England working with organisations across the region and beyond. I've spent more than thirty years helping organisations think about the future.
One thing I've learned is that the most useful answers are rarely found by looking harder at the problem. They're often found by looking wider, and understanding where you really fit.
That's the thinking behind Big Strategy Box.
Once you understand what is really happening, the right direction usually becomes much clearer.
More about PaulEverything is connected.
Nothing stands alone.
Start a conversation
Neither should you.
Most days are spent making decisions. Sometimes it helps to think them through with someone who's looking at the wider picture too.
Let's talk about what you're trying to solve.
Get in touch