People
Attitudes, confidence and behaviour.
Charities + audiences
Independent strategy consultancy
Everything is connected.
No organisation stands alone.
It is shaped by the people it serves, the communities around it, the economy it operates within, the technology transforming it, and the society it helps create.
Understanding those connections changes how organisations think, communicate and grow.
We help organisations see that bigger picture, find their place within it, and build meaningful connections with the people who matter most. That's where Big Strategy Box begins.
30+Years' experience
20+Brand repositionings
79Not-for-profits supported
The connections tell the real story.
How we can help
Insight, strategy and creativity.
Insight helps you understand the forces shaping your organisation. Strategy defines the role you want to play within them. Creativity brings that strategy to life, connecting you with the people who matter most.
01
Insight
We uncover the connections that matter, so you understand exactly where your organisation fits in a changing world.
02
Strategy
We turn that understanding into a clear purpose and direction, so you know what you stand for and why it matters.
03
Creativity
We bring that purpose to life, engaging the right people in the right ways, so it never just sits on a page.
Everything is connected.
Nothing stands alone.
Why this matters
Looking wider often changes the answer.
Most organisations already have plenty of information. The hard part is knowing what actually matters, and how it all connects. Step back far enough, and the right direction usually becomes clear.
Live measurements, clearly explained
Interconnected Britain
Data last refreshed
How Britain feels matters.
Confidence, wellbeing, generosity and hope don't exist in isolation. They shape how people think, spend, give, volunteer and plan for the future, influencing the organisations they support and the communities they build.
Explore the trends to see how these forces move together, and what they reveal about Britain today.
Why this matters
No single measurement can tell the whole story.
A single number can tell us what changed. It rarely tells us why it changed, what caused it, or what it means for what comes next.
Consumer confidence, spending, wellbeing, economic growth, advertising and giving don't move independently. They are shaped by many of the same events and, in turn, influence one another. Looking at just one can lead to the wrong conclusion. Looking at them together reveals a much clearer picture.
That's why every chart shows the complete story for each period, the rises and falls, not just cumulative totals. Together, they help reveal the patterns, relationships and wider forces shaping Britain today.
Click an area to see which measurements connect to it.
The wider picture
Understanding change
We look at five areas that shape how people think, feel and act. They're closely connected, and a change in one often affects the others, along with how a brand fits among them.
Communities
Place, relationships and belonging.
Economy
Jobs, income, spending and confidence.
Technology
Innovation, adoption and access.
Environment
Nature, climate and sustainable living.
From understanding to action
Understand the whole picture first.
Every organisation faces different challenges. Some are planning for growth. Some are responding to change. Others are clarifying their purpose or improving how they communicate.
Our role is to make sense of what is happening, identify the real issues and agree the best way forward, including where a brand should stand.
Strategy and direction
Setting direction and making confident decisions about the future.
Brand and communication
Clarifying purpose and communicating it in a clear and relevant way.
Engagement and growth
Strengthening relationships and building support that lasts.
Change and implementation
Planning change and turning good thinking into progress.
Where this shows up
The kind of difference it makes
Every engagement is different, but the pattern is usually the same. A clearer picture leads to a clearer decision.
Working with Paul has been an absolute joy. He helped us uncover the core of our cause and express it in a way that truly resonates with people. His insight has inspired our entire organisation to rethink how we approach fundraising, and I'm confident this will bring more people closer to our cause. It's rare to work with someone who takes such care to deeply understand not just what we do, but what makes us unique, which has been incredibly refreshing.
A national charity, ahead of a five-year plan
Bringing together audience data, funding trends and sector shifts gave the board the confidence to commit to a new direction, rather than defend the old one.
A membership body, rethinking its purpose
Looking beyond the brand itself, at the communities and economy it sits within, reframed what the organisation stood for and who it was really speaking to.
A regional arts organisation, building support
Understanding how wellbeing, giving and local pride connect helped shape an approach that felt relevant rather than generic.
Latest thinking
Our views
We learn a lot through the work we do. While some of it stays confidential, we're always sharing what we can.
Audience strategy
Step back to widen profiles
Read the article ↗Brand + belonging
From purpose to belief
Read the article ↗
About Paul
Looking wider often changes the answer.
I'm Paul, founder of Big Strategy Box, a strategy consultancy based in South West England working with organisations across the region and beyond. I've spent more than thirty years helping organisations think about the future.
One thing I've learned is that the most useful answers are rarely found by looking harder at the problem. They're often found by looking wider, and understanding where you really fit.
That's the thinking behind Big Strategy Box.
Once you understand what is really happening, the right direction usually becomes much clearer.
More about PaulStart a conversation
Every organisation needs time to think.
Most days are spent making decisions. Sometimes it is worth stepping back before deciding what comes next.
If that is where you are, we would be pleased to have a conversation.
Get in touch